Currently, in the era of digitalization, e-commerce has become one of the main sources of income for many companies and a great opportunity for growth for those who have not yet started in online commerce. From this situation, comes the need for platforms that optimize and facilitate the creation, maintenance and development of ecommerce, so that any company of any size can launch online sales.

This is the main purpose of the Odoo Ecommerce App, to provide companies with a simple, reliable and effective software that allows them to develop their e-commerce, ensuring efficient and secure sales, and having functions that help the user to manage all operations efficiently.

 Very intuitive design

Very intuitive and easy to use design. From a web authoring tool with AI that will facilitate your web creation process and speed up your editing process, to a set of specific tools that will allow you to take your ecommerce functions to the next level. Odoo E-Commerce has numerous tools including online forms, calendar appointment request, online chat, centralized management of multiple websites, etc... all of them customized and adapted to the needs of each user. 

 Integrated tools

Odoo has integrated tools to boost sales. Whether it's customer loyalty programmes, promotional codes, discount coupons, cross-selling, additional product suggestions, Odoo will have the perfect tool for your business. It is also connected to Google Analytics and can be easily accessed from the "Analytics" section. It is an additional option to link your account and have a control, tracking and complete overview of your customers' visits and behaviour. 

Ecommerce Odoo has several predefined shipping methods, such as FedEx, DHL or UPS among others, having also the option to create several shipping methods and assign the corresponding price rule to each of them. The shipping methods that are used and can be used in the software are the most advanced, and with respect to payment methods, it uses without problem the most widespread currently. It has Paypal, Stripe, Visa, etc. And there is also the option to create new payment methods, so that they are operational in the payment acquisition menu, facilitating and providing security to all online operations.

 Optimized for the customer

Odoo eCommerce enriches the shopping experience through a variety of tools designed to facilitate customer interaction and satisfaction. These include an online chat for instant communication, a simple interface for new customer registration, and integrated support for both registered users and visitors. In addition, it offers advanced features such as product comparison, which helps shoppers make informed decisions, and a customizable wish list, so users can save and keep track of their products.

 E-commerce control panel

From the control panel of the ecommerce module you can consult analytical reports on all the operations and sales made, being able to generate these reports through different available and customisable parameters. You can also check in real time the analytics of your ecommerce, from the same Website module, but from "Analytics", as the module is connected to Google Analytics. From the panel you will have access to ecommerce, reports, site and configuration; and you will be able to obtain information about visitors, visits, purchases, and almost any data of interest.

 Increased sales and customer loyalty

As mentioned above, Odoo has built-in tools to drive sales and customer loyalty. Some of the most prominent of these are "abandoned carts", price lists and promotions. 

The management of abandoned carts represents an average increase in sales of around 25-30%. Odoo will automatically send the customer an email that can be configured and personalised with the text, image and time to send the email. Price lists, although they do not represent such a high increase, can help to create long-term customer relationships, and in the same way have different prices for different customers, which will help us to keep an order and a record. Finally, promotions, we don't need to go into much detail, but as we already know, they can lead to huge increases, in some cases representing up to 50% of an ecommerce company's turnover on Black Friday, Christmas sales, etc. . 

-Abandoned carts 

They are easily configured from the settings. These are messages that are sent to the email of potential customers, and can be configured to be automatic as seen below. We can also customise the email template and choose how we want our leads to be reminded that they have left their purchase unfinished.

-Pricelists 

Odoo price lists are also configured from settings. It is an essential tool for any business looking to adapt its pricing strategy to different customers or markets. It allows multiple and automatic price lists to be configured, adapting to various variables such as purchase quantity, customer location, etc. This not only facilitates the customisation of offers and discounts for particular customer segments, but also automates price adjustment, which saves time and reduces errors. With Odoo pricelists, you can effectively manage your pricing strategy, improving competitiveness and customer satisfaction, and at the same time, optimising the revenue and profitability of your business..

-Promotions

Odoo's promotions feature is a key tool for any company looking to drive sales and improve customer loyalty through personalised offers and strategic discounts. This functionality allows you to create and manage complex promotions with ease, using specific criteria such as product categories, purchase thresholds, or limited time periods. By implementing promotions tailored to customers' preferences and buying behaviours, Odoo helps to effectively increase sales, while improving the customer experience by offering them just what they need at the right price. In addition, with Odoo, the process of setting up and tracking promotions is automated, allowing companies to respond quickly to market dynamics and maximise opportunities in real time. Like the rest is configured from Settings, and gives you the possibility to create promotional codes, coupons, loyalty cards, etc.